Flipp App Review: How To Save Money on Groceries?

We often fall into the habit of shopping at the same grocery store for convenience, but there may be better deals just around the corner. Flipp is a tool created to help you discover the best grocery discounts in your local area.

Flipp claims that their website and app can assist shoppers in making smarter choices, potentially saving up to 20% on groceries each week.

Flipp is a free service that doesn’t require an account to begin. Simply enter your postal code to quickly browse, search, and save deals from nearby store flyers. Flipp also helps you manage your shopping list and provides alerts when new deals become available for items you want to buy.

Before you dive into using Flipp to save on groceries, here are four key points to consider:

What Is Flipp?

Flipp is a website and app (available on iOS and Android) that enables users to browse ads, flyers, deals, and coupons from major retailers in their area. Its primary goal is to help shoppers find the best local deals on groceries and other necessities.

Launched in 2007, Flipp collaborates with leading retailers and brands across North America, including Amazon, Walmart, JCPenney, Circle K, Dollar General, Sephora, Kroger, CVS Pharmacy, and Lowe’s. Its brand partners feature big names like Johnson & Johnson, Kraft Heinz, Coca-Cola, Energizer, and Hershey’s, among others.

Flipp reports that 100 million shoppers rely on it for smarter shopping. Here are some user statistics shared by Flipp:

  • 95% have purchased grocery items based on deals they have seen on Flipp. 
  • 81% say that Flipp helps them choose the store(s) they visit each week.
  • 64% have seen a deal on Flipp that was so good they changed the store they planned to shop at.

How Does Flipp Work?

Flipp’s user-friendly platform lets you shop at specific stores, find local deals on particular items, and link store membership cards to automatically apply digital coupons.

The service is completely free to use, without any annoying ads. Instead, Flipp generates revenue from its partnerships with stores and brands by helping them reach a wider audience for their flyers, promotions, and discounts. This means Flipp’s income comes from partners, not the customers who use it.

When I tested Flipp, I started by downloading the app (available on iOS and Android), though you can also use the website. You don’t need an account to begin, but creating one allows you to save your favorite stores and shopping lists across multiple devices for easy access.

Upon launching the app, I was prompted to either share my location or enter my postal code to find nearby stores. In my area, Flipp identified 39 partner retailers. You can mark your most frequently visited stores as favorites and add essential items to your Watch List to stay updated on deals.

After setting your location, you can browse ads and flyers from both your favorite stores and other partner retailers in your vicinity.

How To Get the Most Out of Flipp?

Flipp is a great tool for gathering local flyers, deals, and coupons, and both the app and website are fairly simple to navigate. However, with so many free features available, it can sometimes feel overwhelming to keep track of all the deals you find.

One of my top recommendations for staying organized on Flipp is to create a free account. While it’s not necessary to use Flipp, having an account is helpful if you plan to use the platform regularly. A free account lets you save your favorite stores and items, keep track of your shopping lists, and sync everything across multiple devices.

How Does Flipp Compare: Pros and Cons?

Overall, Flipp is an excellent free resource for finding local deals on groceries and other essentials. Both the app and the website are easy to use, and all the features are free without relying on unwanted advertisements.

In the past, I’ve used other apps and websites to save money on groceries including Ibotta, Coupons.com, Rakuten and Checkout 51. Flipp’s ability to quickly search and compare local sales as well as its incredible organizational features make it stand out above the rest. However, other grocery-saving apps and websites do offer more opportunities for earning cash back and finding online discounts at a wider variety of stores.

After downloading Flipp myself, here are the biggest pros and cons that I found:

Pros:

  • Local Deals: Flipp makes it easy to search for relevant deals in your area, especially at grocery stores.
  • Organization: Free features make it easy to organize your shopping list. Selected deals are saved and sorted by store, and you can manually enter other items on your shopping list.
  • Deal Notifications: Watch List will track available deals on specific items and notify you. Plus, you can set price ranges to only be alerted about the best deals. 
  • Coupons: You can combine coupons with store circulars for the most savings. Check the “Coupons” tab for available coupons. Visit Flipp’s website to see coupon match-ups with local store circulars.

Cons:

  • Limited Coupons: Flipp displays a small selection of manufacturer coupons compared to other apps and websites.
  • Limited Online Deals: Most deals are available in-store only at local retailers. Flipp doesn’t display a lot of online savings compared to other apps and websites. 
  • No Additional Cash Back: Some other apps and websites for saving money on groceries offer opportunities to earn cash back on your purchases

While Flipp offers excellent free features, it does lack when it comes to online savings and cash-back opportunities. For this reason, it’s always a good idea to use more than one method for saving money on groceries. As an example, you may be able to find a great deal on Flipp and activate a cash-back offer on Ibotta before making your purchase.